That Digital Take

Take #15 - Money Talks: Monetize Your Influence

Join us for a no-nonsense, money-focused deep dive into building a sustainable creator business.
Discover how to:
Diversify Income: Go beyond one-off gigs with brand deals, merchandise, affiliate marketing, and events.
Master Financial Health: Budget smart, invest in yourself, and create passive income for those unpredictable months.
Build a Lasting Brand: Keep it authentic, evolve with trends, and engage a loyal community.
Forge Strategic Partnerships: Lock in long-term collaborations and revenue-sharing deals that work for you.
Perfect for new and seasoned creators alike, this episode cuts through the noise to show you how to monetize on your terms and charge what you're worth. Tune in and level up your creative career into 2025!

Take #14 - Unlocking Marketing Magic: Taylor Swift's Live Event Secrets

In this jam-packed episode of That Digital Take, we're diving headfirst into the magic of live events, both IRL and digital, and their power to build community and foster loyalty. Torri reflects on the whirlwind that was the Taylor Swift Eras Tour (aka the Influencer Olympics), the gratitude of experiencing Taylor in her heyday, and the evolving landscape of live entertainment. Plus, she shares exciting behind-the-scenes stories:✨ Scoring tickets through brands ✨ Her journey to the EMAs and the red carpet experience✨ Hosting a Netflix event for Outer Banks (with Rudy energy)✨ Upcoming adventures: a Disney cruise and France
This week’s topic: Why Live Events Are More Relevant Than EverTorri unpacks the electric energy of performing in front of 700 Outer Banks fans and how live events are blending digital and in-person interactions post-pandemic to create unforgettable connections.
Key takeaways:💡 How brands can harness live events to foster community and loyalty.💡 The role of influencers in bridging the gap between brands and audiences during live experiences.💡 Tips for integrating hybrid and digital enhancements to reach a broader audience.
Stay tuned for actionable insights on how influencers and brands can collaborate to create meaningful, buzz-worthy moments that last far beyond the event itself.
🎧 Press play and join the conversation on how live events are shaping the future of digital marketing!

Take #13 - Is the Influencer Revolution Here?

Go behind the scenes with Torri to uncover the journey of launching That Digital Take! From naming the podcast to navigating the challenges of turning passion into reality, Torri spills the secrets of her creative process.
What’s inside:
The story behind the name That Digital Take
Why passion projects need outside perspectives
Lessons from being a self-made business owner
Torri’s NYC Fashion Week reflections
How influencers are reshaping industries on large scales
This episode is packed with insights for creators, entrepreneurs, and anyone curious about the influencer world. Tune in and get inspired!

Take #12 - Turning Rejection into Success: 5 Tips for Creatives to Stay Inspired

This throwback episode takes you back to TIFF, where I crossed paths with Ben Stiller (surreal, right? 👀), and Toronto came alive as the ultimate hub for the creative industries. 🎬✨ From nonstop parties to the city’s unmatched energy, it’s a reminder of why I love this place.
I also reflect on a personal milestone: heading to NYC for the VMAs (dreams do come true 🗽). But it’s not all glitz—this episode dives deep into the realities of tying your identity to your work, facing constant rejection as an actor, and building resilience in the creative industries.
Rejection is part of the process, but I’m sharing how to turn those “nos” into stepping stones with 5 practical tips to keep going, stay inspired, and create your best work yet.
This one’s personal, reflective, and packed with insights for every creative out there. Hit play—you don’t want to miss it. 🎧✨

Take #11 - 5 Social Media Hacks That Actually Work

In this episode of That Digital Take, Torri reflects on her latest adventures, from fashion-forward moments in the French Alps at Club Med to her family’s first PR trip aboard a Disney cruise. She shares the highs, and the challenges (like catching a bug), and what you don’t see online.
 
Amid the glamour, she tackles creator burnout and shifting social media algorithms, offering five actionable tips for engagement and virality, including:
•Prioritizing authenticity over perfection
•Hooking viewers in the first 3 seconds
•Leveraging trending audio and features
•Posting consistently
•Encouraging interaction
 
Using Disney as a case study, Torri provides real-world insights into staying adaptable and connected in the fast-changing world of digital content creation.

Take #10 - 2024 Finale: Adapting and Manifesting What’s Next

As we close out 2024, this week’s That Digital Take is a reflection on the past year and a look ahead to what’s next. The big question on everyone’s mind: Could TikTok really go away? In this final episode of the year, we unpack the potential impact of such a seismic shift—on creators, the industry, and the platforms we rely on.
We’ll dive into the ripple effects of regulatory concerns and how creators can adapt to stay relevant in a constantly evolving landscape. From diversifying platforms to embracing new tech like AI and AR, we’ll talk about strategies for thriving in the face of change.
And as we welcome 2025, I’ll share lessons I’ve learned this year—insights and quotes collected from podcasts, books, and conversations that shaped my journey. Think of them as reflections to guide you, inspire you, and push you to take bold steps into the new year.
This isn’t just about looking back; it’s about stepping into 2025 with intention, gratitude, and a vision for what’s possible. Let’s close 2024 on a high note and get ready to make next year even better.
🎙✨

Take #9 - Confidence in the Click: Building Your Authentic Online Presence

This week on That Digital Take, we're diving into the ever-evolving dynamics of showing up online. From viral trends to the lasting impact of our digital footprints, how far is too far for the sake of vitality? Are we getting too comfortable on the internet, and are creators giving enough thought to their future resumes—crafted by every post and story?
We’re unpacking the idea of the internet as our modern-day résumé and asking the big question: Do you do a gut check before posting?
Our Topic of the Week is all about building confidence online. Showing up as your authentic self is crucial for creators and entrepreneurs, but how do you make it happen while staying true to your values? Tune in as we share 5 practical tips to help you build that confidence and elevate your content:
Exposure to the camera: The more you do it, the easier it gets.
Focus on your message: Let your "why" lead the way.
Prepare and rehearse: Confidence starts with readiness.
Control your environment: Set yourself up for success.
Start small and build: Baby steps lead to big moves.
Whether you’re a seasoned creator or just starting your online journey, this episode is packed with actionable advice to help you show up authentically, connect with your audience, and grow your brand. Don’t miss it!

Take #8 - Chasing Virality: Jaclyn Forbes on Friendship, Failures, and Life Online

In this milestone episode of That Digital Take, Torri welcomes her first-ever guest: the dynamic Jaclyn Forbes! Together, they delve into Jaclyn's journey in the creator space, from her early YouTube days to becoming a trailblazer in the industry. They discuss the complexities of building genuine friendships in a world that can feel superficial, the iconic moments that defined her career, and the tough lessons she’s learned through trial and error.
Jaclyn opens up about the relentless pace of content creation and answers the big question: Can we crack the code to consistent virality? Spoiler alert—Jaclyn believes it’s possible. The duo also chats about the power of showing off your wacky, authentic self online and how evolving personally can shape your content. With real talk, relatable insights, and a few laughs, this episode is an absolute must-listen!

Take #7 - Mastering Influencer Campaigns: Start to Finish

This week on That Digital Take, we're diving into the highs, the lessons, and the strategy behind big moments—both personal and professional!
First, we’re recapping my birthday celebrations:🎉 How I spent my special day in Charleston🎁 The art of integrating branded moments into your birthday (because why not?)💸 Splurging on ME: A look at creating a personal birthday budget that feels good
Then, it’s all business with our Topic of the Week:🔑 The Ultimate Guide to Running a Successful Influencer CampaignFrom start to finish, we’re covering every stage:
The Outreach Stage: How to pitch a brand and make them want to work with you
Briefing & Aligning on Deliverables: Setting the foundation for a seamless campaign
Budget Negotiations & Contracts: Tips for locking in your worth
Concepting & Creative Alignment: Getting those ideas flowing
Production & Post-Production: Bringing the vision to life (editing, music, all the magic)
Approval & Edits: The back-and-forth before the big moment
GO LIVE!: Hitting upload and managing the rollout
Analytics & Wrap-Up Reports: Showing your impact with data
Invoicing: Getting paid and closing the loop
Whether you’re a seasoned pro or just starting out, this breakdown will help you nail your next collaboration like a boss. 💼
Tune in for personal stories, actionable tips, and insights into making birthdays and campaigns unforgettable! 🎙️

Take #6 - The Glamorous Grind: Press Trips, Filters, and the Future of Influencing

In this jam-packed episode of That Digital Take, Torri invites you on a journey through her whirlwind of recent press trips that span the globe. She kicks things off by recounting her exclusive adventure with Apple on Discovery Island in Vancouver, where cutting-edge technology meets breathtaking natural beauty. Then, she whisks you away to the magical world of Disney in Florida, sharing insider moments from the exhilarating launch of their newest ride.
The adventure doesn't stop there. Torri takes you to the sun-soaked shores of the South of France with Bioderma, diving into skincare secrets and the luxe lifestyle of the Côte d'Azur. Finally, she circles back to Vancouver for an electrifying experience with Revlon, all while juggling the high demands of the influencer lifestyle.
But beyond the glitz and glamour, Torri opens up about the realities behind the perfectly curated feeds. This week's hot topic challenges the very core of the influencer industry:
Are influencers glamorizing their lifestyles too much?
Have our online personas become too filtered and impossibly perfect?
What does this mean for the future of influencing and authenticity online?
What do consumers really want to see from the people they follow?
Join Torri as she pulls back the curtain on the influencer world, sparking an honest conversation about authenticity, consumer expectations, and where the industry is headed. It's an episode packed with adventure, introspection, and a candid look at life beyond the lens.
Tune in for a reality check on the influencer lifestyle and a deep dive into what it truly means to connect in the digital age.