Take #19 - Deinfluencing Is Exposing the Industry—Is This the End of Influencers?

The influencer world is shifting—fast. We’ve all seen the massive hauls, the endless ‘must-haves,’ and the constant push to buy, buy, buy. But lately, something’s changed. Creators are stepping back and asking: Do we actually need all this? And more importantly… does my audience?

This week on That Digital Take, I’m diving deep into The Rise of Deinfluencing—and what it means for creators, brands, and the future of social selling.

🔥 Inside this episode:
📉 The Trust Factor: Why audiences are tired of overpromotion, and how radical transparency is reshaping influencer credibility.
🏆 The Brands That Will Win (and Lose): Which brands are adapting to this new era—and which are still stuck in outdated marketing tactics?
🚀 The Future of Social Selling: Will influencers pivot to quality over quantity? Is TikTok Shop at risk? Are subscription-based models (Patreon, Substack) the future of creator monetization?

We’re breaking down:
✅ The shift from constant hauls to "fewer but better" recommendations
✅ Why some influencers regret past sponsorships & how audience trust is evolving
✅ How brands can adapt to this deinfluencing movement—before they get left behind

I’m reflecting on my own content journey—finding my bread and butter in 2025. Whether it's travel, product integrations, or storytelling, staying authentic is more important than ever.

So, can deinfluencing and influencing coexist? (Spoiler: Yes, but it’s tricky.)

🎧 Tune in now—because this conversation is shaping the future of digital marketing.

#InfluencerMarketing #Deinfluencing #CreatorEconomy #SocialSelling #ThatDigitalTake #ContentCreation

--- 

CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.

20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.