How AI will Reshape the Creator Economy

This week on That Digital Take, I’m coming to you fresh off the F1 experience and the F1 movie premiere… but we’re shifting gears into a topic that’s taking over every creator conversation: AI.

In this episode, I’m unpacking why AI is your intern — not your identity and how creators can leverage it smartly without becoming a content robot. From tools that streamline your process (like SEO captions, Reel scripts, and Midjourney mood boards) to the red flags around trust, voice cloning, and scripted relatability — we’re getting into it.

- Where AI works... the optimization zone that saves time but keeps your tone.
- When to push back... and why trust, taste, and POV matter more than ever.
- The rise of AI influencers and what real creators must do to stay competitive.
- The ethical grey zones... should you disclose AI use? Would you let a brand clone your voice?

Whether you’re a brand builder, creative strategist, or just trying to stay human in a hyper-automated industry, this episode will help you draw the line between smart tools and soul-sucking sameness.

Press play to find out: Is AI making content better… or just more forgettable?