That Digital Take

How AI will Reshape the Creator Economy

This week on That Digital Take, I’m coming to you fresh off the F1 experience and the F1 movie premiere… but we’re shifting gears into a topic that’s taking over every creator conversation: AI.
In this episode, I’m unpacking why AI is your intern — not your identity and how creators can leverage it smartly without becoming a content robot. From tools that streamline your process (like SEO captions, Reel scripts, and Midjourney mood boards) to the red flags around trust, voice cloning, and scripted relatability — we’re getting into it.
- Where AI works... the optimization zone that saves time but keeps your tone.- When to push back... and why trust, taste, and POV matter more than ever.- The rise of AI influencers and what real creators must do to stay competitive.- The ethical grey zones... should you disclose AI use? Would you let a brand clone your voice?
Whether you’re a brand builder, creative strategist, or just trying to stay human in a hyper-automated industry, this episode will help you draw the line between smart tools and soul-sucking sameness.
Press play to find out: Is AI making content better… or just more forgettable?

Take #31 - Taylor Frankel: Inside the Nudestix Beauty Empire

This week on That Digital Take, I’m joined by Taylor Frankel, co-founder and Chief Brand Officer of Nudestix, the viral beauty brand known for its minimalist, no-makeup makeup aesthetic. Taylor launched the brand with her mom and sister and has helped shape it into a global beauty powerhouse. From creator product collabs with influencers to landing a spot in Sofia Richie’s iconic wedding glam, Nudestix is leading the next wave of digital-first beauty.
We’re diving into:
How Nudestix pioneered the no-makeup makeup trend
What makes influencer collabs actually convert
Viral beauty campaigns that flop (and why)
Why Gen Z is demanding more from beauty brands
Behind the scenes of Sofia Richie’s wedding look
How to stay creatively inspired and avoid burnout as a founder
Plus: Taylor reveals her must-have beauty products, skincare routine, and her go-to “I’m running late” makeup hack.
Whether you’re a beauty founder, influencer, or just obsessed with TikTok makeup trends, this episode is packed with insider tips and strategic gems you don’t want to miss.
Subscribe to That Digital Take for weekly episodes on the future of influence, brand-building, and everything the algorithm doesn’t teach you.
---Nudestix, Taylor Frankel, beauty influencer marketing, Sofia Richie wedding makeup, TikTok beauty trends, clean girl aesthetic, beauty founder podcast, no-makeup makeup look, Gen Z beauty trends, makeup collabs, brand building beauty, beauty podcast, viral makeup brands

Take #30 - Wanna Be an Actor? Here’s What No One Tells You

So You Wanna Be an Actor in 2025? Netflix Tudum, Auditions, Self-Tapes & the Real Truth About the Industry
Dreaming of red carpets and lead roles? This episode is your no-BS guide to becoming an actor in 2025. Recorded right after the Netflix Tudum weekend in LA, Torri dives deep into the world of acting, breaking down how to actually start your career, land auditions, get an agent, and build your brand as a creator/performer.
Topics covered in this episode:
The real truth about becoming an actor (myths vs. reality)
Do you NEED to live in LA to act? (Spoiler: Nope!)
How to book roles using self-tapes & student films
Acting school vs. real on-set experience—what’s more valuable?
Does going viral on TikTok help you get cast in 2025?
How to find an agent & when you’re actually ready
The audition grind, prep tips, common mistakes, & confidence boosters
Being an actor and content creator: the hybrid career path
Union vs. non-union work, rates, contracts & how actors actually make money
Mental health, rejection, and building longevity in a tough industry
BONUS: 15 must-know acting terms for beginners (from “off book” to “crafty”)
Whether you're just starting out or thinking about making the leap into film, TV, or content creation, this episode will get you industry-ready.
Drop your biggest acting questions in the comments and don’t forget to like, subscribe, and hit the bell so you don’t miss an episode of That Digital Take!
#actingcareer #howtobeanactor #actingtips #netflixtudum #digitalcreator #tiktokactors #contentcreator #actorlife #hollywooddreams #selftapeaudition #howtobookarole #creatorcareer #thatdigitaltake #torriwebster #laacting

Take #29 - Inside PR: Blacklists, Diva Brands & Influencer Red Flags

This week on That Digital Take, we’re pulling back the curtain on the real world of PR with two of the most respected names in the Canadian industry, and two of my closest friends.
Joining me are Rob Loschiavo, Partner & VP at Pomp & Circumstance, and Megan Taylor, Partner & Senior VP at Faulhaber Communications. Yes, they run competing agencies. Yes, they’re still besties. And yes, this conversation is SO informative. 
We’re talking:* The evolution of modern PR in the age of TikTok* What creators don’t see from the agency side* How influencer rates and expectations have shifted* The truth about press trips and brand events* Red flags PR pros spot in influencers from a mile away* Why collaboration beats competition in today’s PR world
Plus: rapid-fire hot takes on PR blacklists, AI in storytelling, and whether Instagram or TikTok actually drives more ROI.
Whether you're a publicist, brand manager, influencer, or just PR-curious, this is the insider tea you won’t get anywhere else. Press play and take notes.
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public relations podcast, influencer marketing 2025, PR trends TikTok, Canadian publicists, press trip tips, how to pitch PR, influencer brand deals, creator economy 2025, influencer red flags, PR for influencers, Faulhaber PR, Pomp & Circumstance agency, media relations podcast, behind the scenes of PR, modern PR strategies, brand storytelling, TikTok vs Instagram ROI, digital marketing podcast, PR agency life, working in PR, creator PR secrets
#PRIcons #InfluencerMarketing #PressTrips #ModernPR #BehindTheScenes #ThatDigitalTake #RobLoschiavo #MeganTaylor #CanadianPR #CreatorEconomy

Take #28 - Miku Martineau: The Rise of Netflix’s Secret Weapon

On this episode of That Digital Take, we’re joined by Netflix’s breakout star Miku Martineau, the Toronto-born actress known for Kate, Star Trek: Section 31, and now the lead role in Netflix’s newest hit series, Bet.
We talk all things acting, Netflix, and what it really takes to lead a high-stakes thriller as a Gen Z actor in today’s industry.
In this episode, we cover:
How Miku landed the lead role of Yumeko in Bet on Netflix
The Bet audition process & the moment she found out she booked it
What it’s like filming intense stunts and fight scenes on set
Behind-the-scenes stories from filming Bet (yes, there was cast bonding chaos!)
Life as a young actor navigating social media pressure & online fame
Advice for aspiring actors trying to break into Netflix and streaming projects
Comparing her work on Kate, Star Trek: Section 31, and now Bet
What shocked her most about leading a Netflix original series
Rapid fire: dream co-star, hardest scene type, green room must-haves & more
Whether you're an actor, Netflix fan, or curious about the future of streaming stars, this is a must-listen.
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Take #27 - Camille Moore: Are Influencers DESTROYING Their OWN Brands With VANITY?

This week on That Digital Take: We're diving deep into the art of brand-building that actually converts with none other than the internet’s go-to branding expert, Camille Moore — President & Co-Founder of Third Eye Insights and the strategist behind Fortune 500 marketing wins.
From the “death of influencers” to building magnetic positioning in a saturated scroll, Camille unpacks the real metrics that matter, why creators need to ditch vanity stats, and how brands like Summer Fridays are winning with strategic, community-first content.
We cover:- Why the “Founder Show” is fading—and how to use EGC to scale
- What creators can steal from Fortune 500s
- Community vs. revenue: can you do both? (Spoiler: yes—if you're smart)
- How brands like Revolve and Summer Fridays master their digital presence
- The next evolution of influence and why being "vain" isn’t sustainable
If you’re a brand builder, content creator, or marketer looking to make your brand your most valuable business asset, this episode is your blueprint.
🔍 Topics: strategic branding, EGC vs UGC, magnetic positioning, community marketing, digital influence, marketing ROI, content fatigue, metrics that convert, personal brand strategy

Take #26 - I Tried Face Pilates As A Botox Alternative with Thom Tullo

Book a treatment: amanspa.janeapp.com
This week on That Digital Take, we’re diving face-first into the future of beauty and wellness with Thom Tullo, founder of Toronto’s iconic Aman Spa and creator of the buzzy new technique Face Pilates.
We break down:
The 8 transformative steps of Face Pilates and what results to expect
The real story behind “preventative Botox”
Sun exposure myths, SPF musts
How to build a skincare and wellness routine that actually works (hello, lymphatic drainage & supplements)
The truth about injectables—when to start, what to avoid, and how to avoid doing too much
The most underrated spa treatment you’re probably skipping
How TikTok trends are reshaping the beauty industry (for better or worse)
Plus, Thom gets candid about his entrepreneurial journey, what it really takes to stand out in the oversaturated wellness space, and why Face Pilates might just be your skin’s new secret weapon.
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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.
20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.

Take #25 - The Influencer Olympics: Is Coachella REALLY Worth the Hype?

This week on That Digital Take, I’m breaking down the unfiltered reality of being a content creator during festival season — from landing Coachella brand deals to protecting your energy when the cameras are always rolling. 
After a peaceful arrival in Palm Springs (yes, I skipped the LA chaos), I learned that less really is more. No overbooked schedules, no chasing every party — just intentional content, pure fan joy (Gaga, Tiësto, Green Day anyone?), and balancing work + play like a pro.
We’re diving deep into:
- Behind the Scenes of Festival Sponsorships — How creators pitch, negotiate, and deliver on brand deals at events like Coachella.
- The Pressure of Brand Trips — Why "getting the shot" can ruin the moment if you’re not careful.
- The Myth of Being Off-the-Clock — Even without a brand deal, creators are never truly offline. 
- Festival Networking 101 — How to make real connections without the cringe.
- What’s REALLY in a Creator’s Festival Bag — Spoiler: It’s more NDAs and backup chargers than you think.
- Avoiding Cringe Content — How to stand out without falling into overdone trends.
- The Hidden Costs of Coachella — From outfits to wristbands, the creator price tag no one talks about.
Whether you're a creator heading to your next festival, a brand curious about influencer partnerships, or just here for the BTS tea — this episode is your guide to surviving (and thriving) during festival season. 🌴🎶
Keywords:Coachella 2025, Festival Content Tips, Influencer Brand Deals, Creator Burnout, Brand Trips Advice, How to Land Sponsorships, Festival Creator Life, Social Media Strategy, Networking at Festivals, Avoiding Cringe Content, Hidden Costs of Influencer Life, Heineken VIP Brunch, Coachella Brand Partnerships, Content Creation at Festivals, Influencer Marketing Podcast
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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.
20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.

Take 24 # - The 6-Figure Question: Do You Need a Manager or Not?

Welcome back to That Digital Take — the go-to podcast for creators, influencers, and digital entrepreneurs navigating the wild world of content and commerce. ✨
This week, I’m sharing a few of my 2025 lifestyle faves (hi, Oura Ring + Vanilla Sex by Tom Ford 👀) before diving into the #1 question I get asked: "When do I need a manager?"
Whether you’re a mid-tier creator feeling overwhelmed, or an emerging influencer starting to scale, this episode will help you confidently navigate the decision to go solo or build a team.
🎙️ In this episode:
0:00 – 2025 Faves: Oura Ring, YSL Gloss, Fresh Beauty, Pilates & more
5:45 – Signs you’re ready for a manager or agency
11:20 – What’s the actual difference between a manager, agent, and agency?
16:00 – Red flags to avoid in representation contracts 🚩
22:30 – How to vet a potential manager (and questions to ask)
25:00 – What a healthy creator-manager relationship looks like
37:00 – Personal insights: what I wish I knew before signing with my first rep
🧠 Keywords: influencer management, how to get a manager as a creator, manager vs agent, content creator tips, brand deals, digital marketing, creator economy 2025, mid-tier influencer advice, brand strategy, scaling your content business
🛍️ Featured in this episode: Oura Ring David Yurman Fresh Soy Cleanser Twinings Vanilla Tea Hunza G Swim Tom Ford Perfume (Vanilla Sex & Tobacco Vanille) YSL Loveshine Lip Oil Dweller bathroom design Strong Pilates Hayu + Kardashians rewatch era
📩 Let’s connect: @torriwebster | #ThatDigitalTake #TorriWebster
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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.
20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.

Take #23 - Creativity & Inner Child | The Algorithm Didn’t Kill Your Joy. You Did.

This Week on That Digital Take: Red Carpets, Inner Child Therapy, and Finding Joy Again 💫
From the glitz of The Studio LA premiere to dancing side-stage at the JUNOs in Vancouver—this week was a whirlwind. I’m taking you behind the scenes of A-list red carpet moments, my quick interview with Seth, and yes… standing one foot away from Michael Bublé during live TV?! 🧡🎤
But in between the chaos of cartography apps and big manifestations in LA, something hit me hard—sometimes the highest highs come with confusing lows. Inspired by my Leo horoscope and a quote that stopped me in my tracks:“Speak to your inner child if you feel lost.”This episode is all about how creators can reconnect with their joy when everything starts to feel off.
✨ Here’s what we unpack: 0:00 – The Studio LA Premiere, Patrick J. Adams, & Shooting Your Shot5:45 – Manifesting in LA, Cartography Chaos & Seth9:50 – JUNO Awards, Skip Orange Carpet & Side Stage with Bubly13:20 – Live TV Moments with Michael Bublé (& feeling those confusing post-high lows)14:00 – “Rewind to Reignite”: What did little-you love before likes and views?16:27 – The Inner Child Brand Audit: Would kid-you be obsessed with your content?18:30 – Hot Take Therapy: Letting your unedited inner 5-year-old showgirl take the mic again24:43 – Final thoughts + what to do when your brand feels off-track
If you’re a digital creator, influencer, or just someone trying to find your way back to play, this one’s for you.
💌 Don’t forget to like, comment your inner child’s dream job, and subscribe for more creative takes every week.
#creatorburnout #innerchildhealing #digitalcreatorlife #JUNOS2025 #redcarpet #contentcreatorpodcast #manifestationjourney #skip #bubly #michaelbuble #LAevents #influencerlife