That Digital Take

Take #25 - The Influencer Olympics: Is Coachella REALLY Worth the Hype?

This week on That Digital Take, I’m breaking down the unfiltered reality of being a content creator during festival season — from landing Coachella brand deals to protecting your energy when the cameras are always rolling. 
After a peaceful arrival in Palm Springs (yes, I skipped the LA chaos), I learned that less really is more. No overbooked schedules, no chasing every party — just intentional content, pure fan joy (Gaga, Tiësto, Green Day anyone?), and balancing work + play like a pro.
We’re diving deep into:
- Behind the Scenes of Festival Sponsorships — How creators pitch, negotiate, and deliver on brand deals at events like Coachella.
- The Pressure of Brand Trips — Why "getting the shot" can ruin the moment if you’re not careful.
- The Myth of Being Off-the-Clock — Even without a brand deal, creators are never truly offline. 
- Festival Networking 101 — How to make real connections without the cringe.
- What’s REALLY in a Creator’s Festival Bag — Spoiler: It’s more NDAs and backup chargers than you think.
- Avoiding Cringe Content — How to stand out without falling into overdone trends.
- The Hidden Costs of Coachella — From outfits to wristbands, the creator price tag no one talks about.
Whether you're a creator heading to your next festival, a brand curious about influencer partnerships, or just here for the BTS tea — this episode is your guide to surviving (and thriving) during festival season. 🌴🎶
Keywords:Coachella 2025, Festival Content Tips, Influencer Brand Deals, Creator Burnout, Brand Trips Advice, How to Land Sponsorships, Festival Creator Life, Social Media Strategy, Networking at Festivals, Avoiding Cringe Content, Hidden Costs of Influencer Life, Heineken VIP Brunch, Coachella Brand Partnerships, Content Creation at Festivals, Influencer Marketing Podcast
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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.
20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.

Take 24 # - The 6-Figure Question: Do You Need a Manager or Not?

Welcome back to That Digital Take — the go-to podcast for creators, influencers, and digital entrepreneurs navigating the wild world of content and commerce. ✨
This week, I’m sharing a few of my 2025 lifestyle faves (hi, Oura Ring + Vanilla Sex by Tom Ford 👀) before diving into the #1 question I get asked: "When do I need a manager?"
Whether you’re a mid-tier creator feeling overwhelmed, or an emerging influencer starting to scale, this episode will help you confidently navigate the decision to go solo or build a team.
🎙️ In this episode:
0:00 – 2025 Faves: Oura Ring, YSL Gloss, Fresh Beauty, Pilates & more
5:45 – Signs you’re ready for a manager or agency
11:20 – What’s the actual difference between a manager, agent, and agency?
16:00 – Red flags to avoid in representation contracts 🚩
22:30 – How to vet a potential manager (and questions to ask)
25:00 – What a healthy creator-manager relationship looks like
37:00 – Personal insights: what I wish I knew before signing with my first rep
🧠 Keywords: influencer management, how to get a manager as a creator, manager vs agent, content creator tips, brand deals, digital marketing, creator economy 2025, mid-tier influencer advice, brand strategy, scaling your content business
🛍️ Featured in this episode: Oura Ring David Yurman Fresh Soy Cleanser Twinings Vanilla Tea Hunza G Swim Tom Ford Perfume (Vanilla Sex & Tobacco Vanille) YSL Loveshine Lip Oil Dweller bathroom design Strong Pilates Hayu + Kardashians rewatch era
📩 Let’s connect: @torriwebster | #ThatDigitalTake #TorriWebster
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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.
20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.

Take #23 - Creativity & Inner Child | The Algorithm Didn’t Kill Your Joy. You Did.

This Week on That Digital Take: Red Carpets, Inner Child Therapy, and Finding Joy Again 💫
From the glitz of The Studio LA premiere to dancing side-stage at the JUNOs in Vancouver—this week was a whirlwind. I’m taking you behind the scenes of A-list red carpet moments, my quick interview with Seth, and yes… standing one foot away from Michael Bublé during live TV?! 🧡🎤
But in between the chaos of cartography apps and big manifestations in LA, something hit me hard—sometimes the highest highs come with confusing lows. Inspired by my Leo horoscope and a quote that stopped me in my tracks:“Speak to your inner child if you feel lost.”This episode is all about how creators can reconnect with their joy when everything starts to feel off.
✨ Here’s what we unpack: 0:00 – The Studio LA Premiere, Patrick J. Adams, & Shooting Your Shot5:45 – Manifesting in LA, Cartography Chaos & Seth9:50 – JUNO Awards, Skip Orange Carpet & Side Stage with Bubly13:20 – Live TV Moments with Michael Bublé (& feeling those confusing post-high lows)14:00 – “Rewind to Reignite”: What did little-you love before likes and views?16:27 – The Inner Child Brand Audit: Would kid-you be obsessed with your content?18:30 – Hot Take Therapy: Letting your unedited inner 5-year-old showgirl take the mic again24:43 – Final thoughts + what to do when your brand feels off-track
If you’re a digital creator, influencer, or just someone trying to find your way back to play, this one’s for you.
💌 Don’t forget to like, comment your inner child’s dream job, and subscribe for more creative takes every week.
#creatorburnout #innerchildhealing #digitalcreatorlife #JUNOS2025 #redcarpet #contentcreatorpodcast #manifestationjourney #skip #bubly #michaelbuble #LAevents #influencerlife

Take #22 - The Future of Wedding Photography (2025 Playbook with Erin Leydon)

In this week’s episode of That Digital Take, I sit down with renowned wedding photographer Erin Leydon to pull back the curtain on everything that goes into capturing the perfect wedding day. From navigating industry trends to empowering couples to feel confident and radiant in front of the camera, Erin shares her journey, expertise, and invaluable tips for 2025 brides, photographers, and creatives alike.
✨ We dive into:
How Erin got started in the wedding photography industry
The power of confidence, posing, and presence in front of the camera
Balancing timeless moments with trending aesthetics
Using photography as a meaningful timestamp in life
Working with her husband Mitch — and the magic of having him as her second shooter
The real behind-the-scenes: culling, editing, and using AI for photo selection
Why 2025 brides should consider hiring content creators alongside their photographers
Tips for photographers and creatives on setting prices and valuing your worth
Whether you're planning your dream wedding, are a photographer navigating the digital era, or just love hearing how creative couples make it work — this episode is packed with insight, emotion, and practical advice. 💡✨
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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.
20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.

Take #21 - Burnout, Blur & The “Half-Work” Trap — How to Build Real Productivity with Contrast

Welcome back to That Digital Take! This week, I’m gearing up for LA, the JUNO Awards, and Coachella (!!), but before I go, we’re diving into something every creator and entrepreneur can relate to: the feeling of being always kind of working... but never actually getting anything done.
Have you ever spent your whole day toggling between editing, emails, and Instagram—and somehow ended up drained, but not productive? SAME. This episode is for you.
🎯 Topic of the Week:We’re breaking down the “half-work, half-rest” trap and how to escape it with a contrast-based productivity system that will change the game. I’m talking 4-5 hours of deep work, followed by guilt-free actual rest. No more blending tasks. No more burnout. Just better boundaries and better output.
💡 What You’ll Learn in This Episode:
Why most creators feel stuck in the “always on” loop—and how to break it
The science behind focused work vs. scattered multitasking
How to create a daily routine with high-contrast modes (deep work + deep rest)
How I use tools like the Oura Ring to track rest & energy
Real talk on ADHD, burnout, guilt-free breaks, and redefining success
My personal experience with low-quality work and low-quality rest—and how I’m finally shifting it
🛠️ Tools & Tips Covered:→ Deep work blocks (90-minute sessions)→ Productivity habits that actually stick→ Building a shutdown routine that ends the day on your terms→ Fueling yourself with food, rest, and meaningful wins→ Creating a system that works for YOUR brain, not against it
✨ Final Takeaway:Productivity isn’t about working more—it’s about working smarter and resting better. Let’s stop living in the blur. This week, I’m challenging you to try just one week of high-contrast focus + rest. DM me your results or struggles—I want to hear how it goes!
🔔 Don’t forget to subscribe, rate & review!New episodes every week on creator life, influencer marketing, and building a life you actually love living.
#DigitalCreatorTips #ProductivityHack #ContentCreatorLife #Coachella2025 #JUNOWeek #BurnoutRecovery #FocusTips #EntrepreneurLife #CreatorPodcast #ThatDigitalTake
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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.
20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.

Take #20 - From Corporate to Viral: Care With Kate’s Gift Card Roulette Success!

🎥 In this episode of That Digital Take, Torri chats with viral sensation @CareWithKate, uncovering her journey from a 9-to-5 corporate job to full-time influencer success!
✅ Topics Covered:
Why CareWithKate Left Corporate Life (1:20)
How & When to Hire a Manager as an Influencer (7:25)
Making Money Through Affiliate Marketing & Amazon Shop (9:43)
Creating Viral Content: The Gift Card Roulette Story (13:11)
Growing Your Social Media Presence Like a Pro (17:33)
💥 What You’ll Learn:Kate spills all the secrets on breaking free from the corporate grind, when it’s worth it to give up 20% of your earnings for a manager, and how to turn affiliate marketing and Amazon Shop sales into real income. She also dives deep into her viral hit, “Gift Card Roulette,” and how it became a major turning point in her influencer career.
📣 Who This Episode Is For:Whether you're a content creator looking to go full-time, an aspiring influencer, or someone curious about how to monetize your social platforms, this episode is packed with valuable advice and inspiring stories!
🎧 Listen Now on YouTube, Apple Podcasts, and everywhere you tune into podcasts!📢 Don’t forget to LIKE, SUBSCRIBE, and COMMENT your biggest takeaway!
#InfluencerMarketing #AffiliateMarketing #GiftCardRoulette #AmazonShopSuccess #InfluencerTips #SocialMediaSuccess #PodcastEpisode #CareWithKate #ThatDigitalTake #ContentCreation #LeavingCorporateLife #PersonalBranding
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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.
20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.

Take #19 - Deinfluencing Is Exposing the Industry—Is This the End of Influencers?

The influencer world is shifting—fast. We’ve all seen the massive hauls, the endless ‘must-haves,’ and the constant push to buy, buy, buy. But lately, something’s changed. Creators are stepping back and asking: Do we actually need all this? And more importantly… does my audience?
This week on That Digital Take, I’m diving deep into The Rise of Deinfluencing—and what it means for creators, brands, and the future of social selling.
🔥 Inside this episode:📉 The Trust Factor: Why audiences are tired of overpromotion, and how radical transparency is reshaping influencer credibility.🏆 The Brands That Will Win (and Lose): Which brands are adapting to this new era—and which are still stuck in outdated marketing tactics?🚀 The Future of Social Selling: Will influencers pivot to quality over quantity? Is TikTok Shop at risk? Are subscription-based models (Patreon, Substack) the future of creator monetization?
We’re breaking down:✅ The shift from constant hauls to "fewer but better" recommendations✅ Why some influencers regret past sponsorships & how audience trust is evolving✅ How brands can adapt to this deinfluencing movement—before they get left behind
I’m reflecting on my own content journey—finding my bread and butter in 2025. Whether it's travel, product integrations, or storytelling, staying authentic is more important than ever.
So, can deinfluencing and influencing coexist? (Spoiler: Yes, but it’s tricky.)
🎧 Tune in now—because this conversation is shaping the future of digital marketing.
#InfluencerMarketing #Deinfluencing #CreatorEconomy #SocialSelling #ThatDigitalTake #ContentCreation
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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.
20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.

Take #18 - No Virality, No Problem: Sarah Jenkins on Consistency & Cashing In

In this episode, I sit down with one of Toronto’s favorite digital creators, Sarah Jenkins, to talk about her journey from a stable corporate job to thriving as a full-time freelance creative. Sarah gets real about the balancing act of making more money online while still feeling relatable to her audience, the power of posting every single day for over three years, and why she doesn’t believe in chasing virality.
We also dive into our own history—our longstanding support for each other both online and IRL—before unpacking some of the tougher parts of the industry. Sarah shares where she draws her boundaries, when she’s willing to walk away from a brand deal (no matter how tempting the paycheck), and why consistent, good storytelling is the real key to growing a loyal community.
If you’ve ever wondered what it really takes to build a sustainable, authentic digital presence—this one’s for you. Tune in now! 🎧✨ #ThatDigitalTake #SarahJenkins #ContentCreatorLife

Take #17 - How to Act Like a Man (and Get Away With It) in Media & Influence

We’re back to weekly episodes, and this one is packed! From my first-ever brand integration (huge milestone!) to a whirlwind month in LA, NYC for Moroccanoil, and a family vacay in the Dominican Republic—it's been a ride.
But let’s talk about the viral moment: Timothée Chalamet’s SAG Awards speech—"I want to be one of the greats." It was raw, ambitious, and electric. But if a woman had said it? The internet reaction would’ve been… different.
This week, we're breaking down the double standard of boldness. Why are men celebrated for being audacious while women are expected to be palatable? From Hollywood to digital creators, the pressure on women to be likable shapes everything—from how we negotiate brand deals to how we show up online.
Plus, I’m sharing three power moves women can borrow from men to own their confidence without apology:💡 Stop chasing likability—aim for respect.💡 Speak with authority—no more self-deprecating intros.💡 Be direct in digital & influencer culture—negotiating, pivoting, and showing up like you belong.
Because at the end of the day, “acting like a man” is really just acting like you deserve to be here. And guess what? You do. 🎙✨
#ThatDigitalTake #TimothéeChalamet #WomenInMedia #Confidence #InfluencerCulture
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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.
20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.
 

Take #16 - Mel Hwang Breaks Her Silence: Divorce, Drama & Influencer Secrets!

In this week’s episode of That Digital Take, we’re bringing you a rare long-form interview with none other than Mel Hwang, Canadian influencer maven and one of the most recognizable names in the space. From starting in the “blogging era” as a way to make friends to building a thriving career in digital media, Mel opens up like never before.
She shares exclusive insights into navigating a public divorce, what it’s like to have your personal life under a microscope, and the resilience it takes to move forward. We also take a trip down memory lane, reminiscing about some of the most iconic influencer trips we’ve been on together.
But we don’t stop there—we spill some tea on the industry’s darker side, touching on “enemies” in the space, the people who have taken advantage of our kindness, and how we’ve learned to navigate the highs and lows of the digital world.
Plus, Mel reveals her favorite brand campaigns, dream collaborations, and the experiences that have shaped her journey.
It’s candid, it’s unfiltered, and it’s the realest look into the life of a top Canadian influencer. Don’t miss it! 🎧✨